Gerald Germain


Jerry Germain is a well-known member of the advertising and marketing industry financial community for over forty years. He has participated in innovating a number of industry trends and financial and operational philosophies.

Prior to founding SunDance ADvisors, Inc., Jerry held a number of significant financial and operational positions within the advertising and marketing industry. He began his advertising career at D’Arcy, Masius, Benton & Bowles, eventually holding the position of Senior Vice President-Worldwide Treasurer. In 1978, he became Chief Financial Officer and Executive Vice President at Compton Communications, Inc. (now Saatchi & Saatchi Worldwide). In 1984, he became Chief Financial Officer of Doyle, Dane, Bernbach (now DDB Worldwide) and left in 1994 as its Vice Chairman to establish his own consulting practice, Germain Consulting, Inc.

Jerry has served as a member of a number of key industry-wide committees including, Chairman of the Advertising Agency Financial Management Group of the American Association of Advertising Agencies, and Director and Treasurer of the Advertising Research Foundation. He has served as key-note speaker and panelist on a number of industry-wide forums, covering topics such as agency compensation, agency valuation, mergers and acquisitions and cost efficiency programs. He has also authored three booklets for the American Association of Advertising Agencies Management Series, “Employee Stock Ownership Plans”, “What is This Thing Called Overhead” and “Transitioning Agency Ownership”.

Jerry has a B.S. from Brooklyn College, and received a J.D. degree from New York University Law School. He has completed a number of supplementary legal, tax, and financial planning courses.

Lewis Eichenholtz


Lou Eichenholtz has over thirty years of advertising and marketing experience. His career has occurred in three phases: thirty years as an agency executive and executive management consultant; four years as a staff specialist in accounting and finance; and four years as an auditor for "Big Eight" accounting firms. He has performed management consulting work for, among others, IBM Corporation, Bush/Quayle '92, Earle Palmer Brown, D'Arcy, Masuis, Benton & Bowles, Inc., The Lord Group, and Saatchi & Saatchi Advertising. He was a founding partner and served as Chief Financial Officer of Lord Einstein O'Neill & Partners.

In 1991, Lou founded his own consulting practice specializing in the advertising and marketing industry. In addition to providing advisory services to advertising and marketing agencies, he offers personal portfolio and tax management for many key industry and agency personnel. In 2002, he established SunDance Advisors, Inc. by merging with Germain Consulting, Inc.

Lou has a B.S. Queens College, City University of New York. He also has a M.B.A. in Finance and Taxation from Adelphi University.